Zomato, famous food delivery app, is coming out with an IPO from July 14 to July 17, 2021 with a Price band of Rs.72 to Rs.76 per equity share.
Zomato’s technology platform connects customers, restaurant partners and delivery partners, serving their multiple needs. Customers use its platform to search and discover restaurants, read and write customer generated reviews and view and upload photos, order food delivery, book a table and make payments while dining-out at restaurants. On the other hand, it provides restaurant partners with industry-specific marketing tools which enable them to engage and acquire customers to grow their business while also providing a reliable and efficient last mile delivery service.
Zomato also operate a one-stop procurement solution, Hyperpure, which supplies high quality ingredients and kitchen products to restaurant partners.
According to RedSeer, Zomato is one of the leading Food Services platforms in India in terms of value of food sold, as of December 31, 2020. During Fiscal 2020, 415 lac average Monthly Active Users visited its platform in India. As of December 31, 2020, it was present in 526 cities in India, with 350,174 Active Restaurant Listings. Its mobile application is the most downloaded food and drinks application in India in each of the last three years since 2018 on iOS App store and Google Play combined, as per App Annie’s estimates.
While it has a footprint across 23 countries outside India as of December 31, 2020, it has taken a conscious strategic call to focus only on the Indian market going forward.
Our Platform Offerings
Its business is built around the core idea that over time, people in India are going out to eat at restaurants more than they cook at home. To capture value out of this shift in customer behavior, it has two core business-to-customer (B2C) offerings – (i) Food delivery and (ii) Dining-out
Food Delivery
According to RedSeer, Zomato has consistently gained market share over the last four years to become the category leader in the food delivery space in India in terms of GOV from October 1, 2020 to March 31, 2021. It has experienced rapid growth in food delivery in India with its Orders increasing by 13.2 times from 306 lac in Fiscal 2018 to
4031 lac in Fiscal 2020 and its Gross Order Value growing 8.4 times from Rs13,34.14 Crore in Fiscal 2018 to Rs 112,20.90 Crore in Fiscal 2020
There are three key stakeholders in its food delivery business – (i) Customers, (ii) Delivery Partners, and (iii) Restaurant Partners.
• Customers: food delivery allows customers a convenient, on-demand solution to search and discover local restaurants, order food, and have it delivered reliably and quickly. On an average, 107 lac customers ordered food every month on its platform in India in Fiscal 2020 with an average monthly frequency of over
three times. In the nine months ended December 2020, 99.3% of its food delivery Orders came through Zomato’s mobile application.
• Delivery partners: It has one of India’s largest hyperlocal delivery networks in terms of number of delivery partners as of December 31, 2020. Its delivery network collected food from its restaurant partners and delivered it to customers with a median delivery time of less than 30 minutes in Fiscal 2020 .It had 161,637 Active Delivery Partners during the month of December 2020.
• Restaurant partners – In Fiscal 2020, it had 131,233 Active Food Delivery Restaurants every month.
Dining-Out
Customers use our dining-out offerings to search and discover restaurants, read and write customer generated reviews and view and upload photos, book a table and make payments while dining-out at restaurants. It believes it is a preferred destination for dining-out search and restaurant discovery in India.
As of December 31, 2020, Zomato had 350,174 Active Restaurant Listings on its platform and in Fiscal 2020, 1570 lac units of CGC was generated on its platform, which makes it the largest food-focused restaurant listing and reviews platform in terms of customer base, in India, as of December 31, 2020. It is also the largest online table reservations platform in India , with 122 lac Covers booked through its platform in Fiscal 2020
• B2B Supplies (Hyperpure)
Hyperpure is its farm-to-fork supplies offering for restaurants in India. the company source fresh, hygienic, quality ingredients and supplies directly from farmers, mills, producers and processors to supply to its restaurant partners,
Restaurant partners ordering supplies through Hyperpure get a “Hyperpure Inside” tag on their Zomato page, which is intended to provide customers with an assurance of the quality of ingredients used at the restaurant.
In the month of December 2020, it supplied to over 6,000 restaurant partners across six cities in India.
• Zomato Pro
It has an exclusive paid-membership program, Zomato Pro, which unlocks flat percentage discounts for its customers at select restaurant partners across both food delivery and dining-out offerings. These discounts are available to its customers on all days in a year (except during a few pre-determined festive days) .As of December 31, 2020, it had 1.4 million Pro Members and over 25,350 Pro Restaurant Partners in India.
To study in detail about the company : www.zomato.com
The promoters of Zomato ltd
The company is a Professionally managed company and does not have any identifiable promoter
Zomato IPO Main Objects
The Company proposes to utilise the Net Proceeds from the Fresh Issue towards funding mainly the following object :Funding organic and inorganic growth initiatives
Important Information about Zomato IPO
IPO Opening Date | Jul 14, 2021 |
IPO Closing Date | Jul 16, 2021 |
Issue Type | Book Built Issue IPO |
Face Value | ₹1 per equity share |
IPO Price | ₹72 to ₹76 per equity share |
Market Lot | 195 Shares |
Min Order Quantity | 195 Shares |
Listing At | BSE, NSE |
Important Dates for Zomato IPO
IPO Open Date | Jul 14, 2021 |
IPO Close Date | Jul 16, 2021 |
Basis of Allotment Date | Jul 22, 2021 |
Initiation of Refunds | Jul 23, 2021 |
Credit of Shares to Demat Account | Jul 26, 2021 |
IPO Listing Date | Jul 27, 2021 |