Most of us at some point in time would like to sell our property in order to buy a new property, or for residential or other financial purposes. We eventually wish for getting our house sold for a good price and move on happily. But reality bites when we are not able to sell our house and end up going back to pavilion. Let’s see few pointers which could be a game changer and we will be able to get a good bargain.
OMG the price is too much!
Never overprice your house. Overpricing might reduce the number of buyers as they could find similar houses in the same area for a much competitive price. Also it makes some buyers to bargain for a lesser price than you anticipated and hence leave your house unsold! Finding a good property dealer will help you price your house correctly and attract a large number of buyers.
A smart marketing mind-easy job!
Selling our house is just not putting up a board outside the house which reads”For sale!”There are several things to take into consideration. The first and foremost thing to do is finding a good and smart property dealer/broker. They reach out to a wide range of buyers through their aggressive marketing strategies.
A good property dealer does a comparative market Analysis for our house to price it at the most competitive price in the neighbourhood which will attract potential buyers. This analysis is required because there will be similar houses with same attributes like number of bed-rooms, size of the room etc. for sale in the same neighbourhood. They charge a small percent of the total deal (around 1%).
It is also important for property dealer to communicate with other active brokers in your area so that they are able to reach out to wide range of buyers. They must also discuss about your house at the sales meeting and other discussions to promote your house to be sold.
Appearance matters!
Selling a house doesn’t stop with finding a good property dealer .It is highly important and essential to improve the look of your house to get the buyer to fall in love with. It should make them imagine their life in your house. A good property dealer will help you with his innovative ideas for presenting your house in the most lovable manner visually. And not all ideas are always very expensive.
Here are few things that will help you to start with:
- Paint the house inside and out with some neutral colours. Make sure there are no chipping paint and rusted or dirty windows and doors.
- If your house has a garden then
- Trim the trees, scrubs and other plants.
- Do weeding.
- Keep your lawns mowed.
- Plant some nice flowering plants in different colours, as they will be visual treat.
- Reduce unwanted and old furniture as they make the rooms look smaller.
- Keep the closets clean by throwing away unused things. Clean closets look bigger and attract a lot of buyers.
- Sweep and swab the floor to make it look clean.
- Clean your washrooms and use a mild scent to keep the washrooms smell pleasant.
- Vacuum the carpet and keep it clean and odourless, if you have one.
- Depersonalise the home by removing family photos and knick-knacks.
- Keep your house well-lit by opening the blind folds in all the windows and balconies.
- Make your house smell odourless or a mild vanilla scent which most people prefer. If you bake often then that will do the magic in the air.
- Maintain a cool temperature inside your house.
- Optionally a soft music also works well with many buyers.
The main aim of all the above actions is to ensure that the house looks big, clean and bright. The closets must look spacious and clean.
E-Marketing
You must also advertise your listing in some of the famous websites like sulekha.com, olx.com, magicbricks.com, 99acres.com etc. With highest number of customer hits in these real estate websites, the chance of selling your house will be very high.
Sometimes the property dealer/broker must do aggressive marketing if the inventory goes high. So he should probably try to incorporate multiple marketing strategies in order to reach a vast base of potential buyers.
Better pictures do the magic
Whenever we want to sell the house, it is important that we take good, high definition pictures to attract buyers. Of course your property dealer will ask for pictures for marketing purposes on internet websites, but most of them upload either a single picture or a poor quality image with less lighting and low-definition which may not display the house bright and big. As many buyers these days browse internet for buying houses, they see a lot of images of different houses and it is important for you to post a lot of good high-definition pictures. A few well lit interior pictures are sure to turn a few faces asking your property.
Speak-out
Mostly, you may have problem in selling your house due to the lack of proper communication between you and your property dealer. So speak out and tell you expectations upfront and be honest. The agent must be able to communicate if there are any issues and also shares feedback given by prospective buyers on your house.
If you continue to have problems in selling your house, you can try hiring another property dealer or agent as each intermediary to give a different approach towards marketing your property. Lastly, the most important element is patience. Until your house is getting sold, maintain it well with a positive ray of hope. With time, things are bound fall into places as realty markets swing with seasons. So don’t lose hope! All the best!
