Ways to conduct Consumer Research for Startups

Start with the existing data: The very first step of the consumer research is data analysis. You should need data for conducting consumer research, to identify their needs and wants, to identify their tastes and preferences, to analyse their buying behavior, etc. It can be obtained from any medium such as online or offline but...

Brand Value & Valuation of a Business

Brand Value- Meaning & Definition In the literal sense, branding is the process of creation of a brand and could be defined as the act of giving a company a particular design or symbol to advertise its products and services not too many years ago, this used to be a close description of branding as...

Cardekho- Top automobile Platform startup, Founders, Business model, Valuation, Funding

Remember the time you purchased your first car? It just brings so much excitement and energy. However, you would also agree that it was difficult for you to choose a car from the multiple options available with the desired specifications and within your budget. You had to visit various showrooms and car dealers for getting...

Digit Insurance- First digitized insurance startup, Founders, Business model, Valuation, Funding

Life is uncertain as unfortunate events like sickness or death could come to anyone or at any time, especially at these uncertain times of the Covid-19 pandemic. Having insurance for every significant aspect of the life assured has become especially necessary at these times to ensure that you and your family don’t have to worry...

Pharm easy- Startup Success story, Founders, Business model, Valuation, Funding

Medicines are a prime necessity in our life. However, because the pharma industry in India wasn’t much developed till 2000, leading to disorganization including the corrupted practices undertaken by middlemen leading to either highly-priced medicinal supplies or low-quality products. However, online digital platforms have brought a revolution in the wholesale and retail market pharma market...

Zomato – Food delivery Startup Success story, Founders, Business model, Valuation, Funding

Overview Indians are primarily known for celebrating every small occasion and we all are proud foodies! But, in the age of technology and our busy lives, it is also impossible to imagine living without ordering our favorite meals, maybe once in a while from our favorite restaurants. Food delivery Platforms are quite a rage in...

Components of Founder’s Agreement for startups in India

Overview Starting a business of your own could be a beginning of an exciting journey for an entrepreneur, especially when he has been planning to launch a business of his own for a long time. Most of the co-founders make mistakes of ignoring things regarding the distribution of their mutual roles and responsibilities which later...

PAYTM – Mobile Wallet App startup, Founders, Business model, Valuation, Funding

  Overview Imagine you are enjoying your weekend out and had an amazing meal in a restaurant and while making payment you find that you forgot to bring your wallet. Now, thanks to technology, you can easily make payments to any restaurant for your dining and even for your cab charges. Therefore, online payment platforms...

Meesho-The first Socio-Commerce Startup Success story, Founders, Business model, Valuation, Funding

Looking on the bright side, the Covid-19 pandemic has increased internet consumption and has also helped in the growth of e-commerce businesses in India. With movement restrictions and the availability of limited products like essential supplies in physical stores during the lockdown period, more and more businesses jumped into the opportunity of online businesses. Accordingly,...