CRED- Simplify Your Credit Cards Payments and Get Exciting Rewards!

Overview People love to splurge once in a while and they love to do it with credit cards. Credit cards have an integral role to play in all our lives as they help to purchase things at times when our budget is insufficient to meet certain costs without having to wait for our next month’s...

BigBasket – The Largest Grocery Supplier Platform of India!

Imagine you are preparing a special meal on a special occasion for which you carefully make a list, buy all the groceries required and start preparing it only to find later that you have forgotten to buy a key item and there is no time left for you to go to grocery shopping last minute!...

Acko Case Study-The First Digital Insurer Start-up of India!

The global pandemic has redefined the definition of uncertainties in life and the preparedness required on the part of the individuals to have adequate means to tackle the situation whenever it comes.With rising insecurities, financial fraud, and skyrocketing inflation rates, insurance has become an unavoidablefact of our lives. Whether it is life insurance or health,...

Blackbuck – the B2B Logistics Company of India!

We all enjoy online shopping once in a while. But, have you wondered why it takes a couple of days for you to receive an order. Because, it takes time to pack, ship, and transport your product orders from one point to the other. From carrying essential supplies or raw materials to collecting final goods...

BrowserStack- App and Browser testing SaaS Unicorn in India!

The SaaS (Software-as-a-Service) has been the talk of the town for a while now. And, if you know a thing about soft wares, SaaS is regarded as the most trending & popular business technology these days. Most of such SaaS soft wares work on a subscription-based model. These soft wares are built by various start-ups...

BYJU’S -Online Learning platform and the Highest Valued Start-Up in India!

Imagine yourself sitting in a maths class, where your teacher is explaining a key concept, you find all the students are nodding their heads in agreement, but somehow you are not able to understand the explanation? How would you feel? Have you experienced a similar situation? Let’s try another one. Has your child expressed some...

Government Loans for Startups and businesses in India – Meaning, Schemes, Eligibility, Factors, Documents Required,

The Nasscom report for the year 2018 titled “Indian Start-up Ecosystem 2018- Approaching Escape Velocity,” stated that India has the third-largest number of start-ups in the world. Undoubtedly, the start-up ecosystem is growing and thriving in the country with more than 65000 start-ups registered under the Start-up India Scheme with already 100 start-ups reaching unicorn...

Ways to conduct Consumer Research

Start with the existing data: The very first step of the consumer research is data analysis. You should need data for conducting consumer research, to identify their needs and wants, to identify their tastes and preferences, to analyse their buying behavior, etc. It can be obtained from any medium such as online or offline but...