Wishcare is one of the famous beauty startups which deals in a range of products. There is a variety of skin, hair, body, and other wellness products available on various online platforms. The beauty start-up focuses on the use of organic ingredients as a part of your daily routine. There are new and advanced formulas which are much safer and more effective.
Wishcare – Organic Beauty Products
Organic self- love is the concept being endorsed by Wishcare. They try to give in the healthiest and purest form of products which are natural formulations. The formulations of the products with natural organic ingredients are of prime importance thereby reducing the chemical potential and avoiding any toxins entering the body. There is a handmade manufacturing of these products and are made in small batches to be supplied fresh on every order. The ingredients made for each product are specific in their therapeutic properties so are carefully thought out and included in the formulas. The products of this beauty startup are 100% free of any harmful constituents like Sulphates, Parabens, LLP, Phthalates, SLS/SLES, Mineral oils, DEA/TEA, Chlorine, or any synthetic colours. The best-selling range of products of Wishcare is the skin and hair care range like sunscreens, body lotions, hair repair products, serums for hair growth, hair masks, beauty oils, rose water, and more.
Wishcare – A Step towrads Sustainable Environment
The company has taken up a great initiative in selling its products in sustainable packaging or recycled plastic articles. They even have a policy of returning empty bottles or products for recycling called the empties return program. A minimum pickup of at least three products should be done.
Wishcare Founding and Funding Snapshot
This beauty start-up company based in Kolkata was started in the year 2019 by its 3 founders. The three people are Ankit Kothari, Ayush Kothari, and Stuti Kothari. The total employee base is around 11 to 20 people. The total revenue generated by this beauty startup to date is around 85 crores. It has witnessed a fourfold growth just in the last one year only. The company has raised an amount of Rs 20 crores in a recent first funding round with Unilever Ventures. It has maintained its double-digit EBITDA that is earnings before interest, taxes, depreciation, and amortization in a very strong way. The Wishcare beauty startup aims to utilize these funds to develop better products with clinically proven results. They want to amplify the results with their ingredients by increasing their scientific research and capabilities in the market. They focus on catering for the needs of the consumers in terms of the range of beauty products.
Direct to Consumers
The company has an overall base of around 10 lakh customers with its website. It is a direct-to- consumer (D2C) service operating in around 15 different marketplaces including Flipkart, Myntra, Nykaa, Purplle, Amazon, and many more. The possible competitors of the beauty startup are Wolbecie, Meta Pharm and Matsnrugs. The company website offers a lot of blogs and articles giving information about the use of the products and beauty care routines for
people. They even believe in imparting education to the people and empowering the underprivileged community with their basic right to study.
