Blubrich is a B2B driven platform which is based on the reverse supply chain management. It has coined a new term in the logistics arena – Returns Automation Platform as a Service (RA–PaaS). The company claims to be a pioneer in Reverse logistics and all related issues therewith. Including, claims, warranty, damaged returns, goods bidding, data storage and others. It works on the Software-as-a-Service (SAAS) and AI based automation systems. It helps various retailers, market places, e-commerce brands and OEMs. It deals in providing solutions to services like asset management and remarketing of the assets, procurement of refurbished articles, and rental incomes. It believes in providing a good customer experience by increasing the revenue and profitability.
Blubirch – Returns Automation Platform as a Service (RA–PaaS)
The company aids the stakeholders is the reverse supply chain management by offering solutions like identification of invalid returns, automatic processing of returns, offline and online customer returns and E-commerce returns. It even manages the warranty claims, internally returned articles, lease returns, and traded returns (exchange articles).
This SAAS platform is a reverse inventory management utilizing machine learning, technology and e-commerce services. There is even a feature integrated in the SAAS platform of Blubrich offering the seller or the retailer putting their product online for bidding. The customer or the buyers can access the product in a stipulated time frame and put the bid across.
It is a B2B space offering the supply chain management solutions to every enterprise, individual sellers, partnership businesses, re-sellers of commodities. It also provides cloud and data storage.
Blubirch Founders
The Blubrich organization has collaborations done with the Producer Responsibility Services (PRO) to abide by the handling rules and E-Waste management. A sound management of electronic end of life product in compliance with the environment safety should be done.
Blubrich is a private startup company which is based in Bengaluru, Karnataka founded in the year 2014. It has an employee base of around 200 people. The founders of the organization are Sapan Kumar Jain, also the CEO of Blubrich; Jeby Cherian, Chairman and the Chief Operating Officer of Blubrich, and Amit Kumar, Head of International Expansion and Chief Business Officer at Blubrich.
Blubirch Funding
The prime investors of the company are Chicago Ventures Capital, Capital 2B, Sanjay Mehta, and Cornerstone Venture Partners Fund. The company has raised total funds of around US $10.2 million (85 crores) till date. In a recent series A funding round, the company raised a funding of $6.37 million led by the Capital 2B and Cornerstone Ventures. The company is categorized as one of the bigger e-commerce enterprises among the other platforms. It is
increasing its footprints into the global markets like SEA and Middle-East.
Blubirch and the Future of Returns Logistics
Management of warranty claims and returns have always been the complexity and an untouched zone within organizations. So, the startup Blubrich offers a complete and integrated solution based on automation and monetization to retailers and OEMs. They have claimed that it has impacted their retail margin upto 25%. Hence, the company aims in transforming the idea of supply chain management through their reverse logistics solutions. They have helped in improving the operating margins by around 300 base points offering the much required
transparency and receptiveness to its client base. Blubrich is a one roof platform for your supply management in a reverse order thereby offering better productivity and increasing profitability.
