In the contemporary whirlwind of our daily lives, prioritizing a health-conscious diet presents a major challenge. It’s noteworthy that a substantial 93% of individuals express a sincere aspiration to opt for more nutritious food choices. This is precisely where Farmley comes into play—a distinguished brand in healthy snacking with a global reputation.
The brand surpasses its commercial identity, emerging as a reliable partner in our collective pursuit of a healthier lifestyle. Recognized globally, Farmley has successfully achieved the art of delivering healthy snacking that is both indulgent and healthful.
What is Farmley?
A nuts specialist, Farmley, is a food and healthy snacking brand that collaborates with 5000+ farmers & producers to offer adulteration-free products to customers. With its headquarters in New Delhi, Delhi, India, Farmley delivers a wide range of products, including almonds, cashew nuts, fox nuts, walnuts, raisins, pistachios, dried fruits, seeds and spices, etc, to promote healthy snacking habits.
Farmley is an agri-commodity brand that has successfully developed a stable platform for wholesalers and suppliers. That said, the brand has strategically teamed up with some well-established brands like Bikanerwala, METRO, Haldiram’s, D-Mart, Vadilal, Cornitos, Reliance, Big Bazaar, Walmart, Big Bazaar, Havmor, and Grophers to expand its presence.
Founders & Fundings Overview
Abhishek Agarwal and Akash Sharma introduced Farmley in 2017 with an employee base of 101-250. The co-founders envision developing a brand that prioritizes nutritional excellence and strives to revolutionize how people approach and enjoy healthier snack options. The startup ciaims to source produce directly from trusted producers and farmers.
When it comes to the Farmley funding, the startup has secured funding of $6.7 Mn in a pre-Series B round with the backing of BC Jindal Group along with participation from existing investors, including DSG Consumer Partners, Omnivore, and Alkemi Partners. Notably, DSG and Alkemi had taken the lead in a $6 million Series A round for Farmley in August of the previous year.
Additionally, Farmley had previously raised $2 million in a seed round in 2020, with contributions from Omnivore and Insitor. The fresh funding will assist Farmley to extend its presence across the offline retail touchpoint while enhancing its initiatives for brand building.
Conclusion
Farmley has also teamed up with Rahul Dravid, the cricket legend, as their brand ambassador. The brand is hitting considerable revenue of around Rs 150 crore in FY23, surpassing the Rs 300 crore Annual Recurring Revenue (ARR) milestone with a growth of over 400% in the last two years. Additionally, the company reports achieving EBITDA positivity, highlighting its phenomenal performance in the market.
