When it comes to rural India, healthcare continues to remain a concern. While the government is trying to enhance tertiary healthcare in India, the latest Economic Survey reveals alarming results. Shockingly, 60 % of
primary health centers (PHCs) in India possess only a single doctor, whereas about 5% hold none. The unorganized system at rural hospitals has always been a hustle resulting in significant hardships for those seeking healthcare services. Such dazzling imbalance has highlighted the importance of innovative solutions such as NotInLine; which emphasizes transforming rural healthcare in India.
The Birth of NotInLine – Healthtech Startup:
NotInLine founder and CEO Mr. Sohan Kumar Dey also belongs to a rural area and has faced countless issues accessing the best healthcare treatment, from extensively researching for the best nearby hospital to waiting in the never-ending queue for their turn. So, he collaborated with Rohit Samantaray and Bishal Rana to introduce a platform that can craft a future for the rural territory so that they can access top-notch healthcare services seamlessly.
App Launch of the Healthtech Startup and Geographic Scope:
NotInLine was initially introduced on 01 July 2022, enabling users to download this platform on the google play store. Such a startup has various user reviews, with many praising its exceptional features and services. Such a platform is accessible in four cities located in Orissa and Bhubaneswar. The brand has collaborated with over 140 doctors and 50 clinics and hospitals. Since July 2022, the business has achieved much recognition, catered to over 3,000 users, and facilitated over 400 appointments. The platform caters to various audiences delivering tremendous solutions to individuals with multiple needs. Some services include queue management, access to basic facilities like diagnosis, and discovering and choosing the healthcare professional of their preference.
Services offered by NotInLine:
The startup boasts impressive features that help individuals book their tests at their favored nearby labs. Not only this, but the users can also compare prices for the tests at countless labs to make the best possible choice. Outpatient department booking services are one of the features widely used by individuals, which enables users to make OPD appointments in no time at their preferred healthcare provider and their favored time slot.
NotInLine’s Sustainable Business Approach:
Regarding NotInLine’s business model, it operates on a standard commission rate and charges 5-10% as a convenience fee for OPD appointments and 35% for lab tests booked through it. While not disclosing the capital raised, Dey revealed that the company has successfully secured funding from the Startup India Seed Fund Scheme and investor Rishav Agarwal.
Future of Healthcare in India:
NotInLine is one of those few startups that is committed to transforming the rural healthcare space. The Indian healthcare sector is anticipated to reach US$ 372 billion by 2022, and the Indian hospital industry is expected to skyrocket from $132 billion by 2023 from $61.8 billion in 2017, with an outstanding CAGR of 16-17%. Such a landscape is willing to transform. This dynamic context drives NotInLine’s strategic focus on tier 2 and 3
towns. Realizing that such cities mostly hold access to the best healthcare services. The startup is determined to address the limitations faced by such regions. In such territories, the healthcare service options are pretty restricted as people will hardly find 10-12 hospitals available. NotInLine seeks to rectify this disparity by empowering individuals with the knowledge of top-rated facilities in their locales, ensuring that quality healthcare is accessible to all, regardless of geography.
Wrap Up:
The unorganized system at rural hospitals has always been a hustle.’NotInLine’ emerges as a symbol of transformation. As its reach expands and innovations continue, NotInLine exemplifies the potency of invention in shaping a healthier future for rural India.
