We have heard a lot about feedback mechanism and number of times we have also given feedback knowingly or unknowingly. When you rate someone on google play store or any social media platform that too is the part of customer feedback. Does your business also have feedback system? If not then don’t worry, in this blog we will help you in creating a customer feedback system for your business.
What is Customer Feedback System?
Customer feedback provides customers or consumers experience, their opinion or the level of satisfaction about your products or services which you deal in.
Why Customer Feedback is important?
It is important because it helps you in many ways such as improving your products or services, increasing customer’s satisfaction and experience, any changes or modifications to be done, etc. It also helps in improving the value of your product or services and increases brand royalty. It helps in building a good relationship with your customers and helps in customer retention as well.
Rules for Customer Feedback:
- Customer feedback process must be simple and uncomplicated.
- Feedback must be taken continuously.
- All possible scenarios should be leveraged to get feedback.
- Both positive and negative feedback should be given importance, even negative feedback should be taken more seriously.
- You should take advantage of the existing technologies to gain feedback such as social media platforms and other existing tools.
Methods of taking Customer Feedback:
- Customer Feedback Form: You can create an online customer feedback form on Google sheet or you can create an offline form.
- Surveys: You can conduct online as well as offline survey related to your products or services.
- Email Feedback: You may collect customer’s feedback by sending them email for their feedback about your product or service.
- Social Media platforms: You should leverage all social media platforms as much as you can for gaining customers feedback because now a days it is a very powerful tool. You may use facebook, instagram, snapchat, youtube, etc.
- Instant feedback from website: You should provide a customer feedback options on your websites, from where you can receive customers feedback.
- Rating: Rating your products or services by the customers is also a part of customer feedback. So you can get customer’s feedback in the form of rating.
- Telephonic feedback: One can get customer’s feedback on telephone by directly connecting to the customer/consumer.
One to one feedback: You can conduct one to one feedback process by which you can connect with the customers on one to one basis and obtain their opinions and valuable feedback about your product or service.
